Bullard, Thomas, Watson & Company, LLC (BTW & Co.) announces the launch of BTW & Co., a woman-owned growth and proposal consultancy serving growth-focused federal contractors. Founders Maggie Bullard, Marcia Watson, and Theresa Thomas are known proposal operations leaders and growth strategists with an average of 19 years of experience in Government contracting, culminating in billions of dollars in contract wins. 

BTW & Co. combines each of the co-founders’ intellectual capital garnered from building and scaling growth and proposal operations for companies of all sizes. Marcia Watson, BTW & Co. co-founder and President described:

“This knowledge drove us to design our offerings to enable growing companies to standardize sophisticated processes in line with their current position in the market yet, remain agile enough to adapt into their growth goals. But more than that, through our flagship offerings, we advocate using adaptive industry best practice approaches and procedures and incorporating a new way of thinking to modernize capture and proposal development strategies by advancing people, processes, technology, and the underlying infrastructure needed to sustain a winning pipeline.” 

BTW & Co.’s Bridge the Way services enable small and mid-sized businesses to achieve sustainable growth through targeted proposal operations, tailored toward opportunity-based capture and proposal development. Bridge the Way services deliver the right expertise at the right time to maximize the organizational efficiencies and returns on investments that come from standardized and efficient opportunity development processes. These services span out-sourced (e.g., fractional) proposal operations executive services and process oversight, contract vehicle strategy and planning support, and Proposal Operations as a Service (POaaS) for access to the strategic and long-term capture and proposal support. Meanwhile, BTW & Co.’s Built to Win solutions provide company leadership with data-driven insights and infrastructure enhancements required to establish a sturdy foundation for growth. The Built to Win suite includes growth-based assessments, roadmaps, and toolkits coupled with training and mentoring to instill a company-wide growth mindset and ingrain the skills and competencies required to win, consistently. 

Maggie Bullard, Co-Founder & Chief Delivery Officer, stated:  

“Our launch comes at a critical time for federal government contractors as they face some of the most complex challenges of our time, from navigating remote work dynamics and adapting to a changing procurement environment to economic and political uncertainty and unprecedented advances in technology. BTW & Co.’s business model is designed to help organizations navigate these challenges holistically, from the strategic to the tactical level, with an emphasis on delivering long-term value with every engagement.” 

Theresa Thomas, Co-Founder & Chief Operations Officer, elaborates:

“Prioritizing transparency and authenticity is more than just a business strategy for us; it’s a commitment to being genuine and ethical in all our interactions. We believe in a culture where enjoyment and enthusiasm are key, creating a vibrant atmosphere that organically leads to growth and success – for BTW & Co. and our clients.”