A new home for AI strategy, readiness, and governance built specifically for federal contractors
BTW & Co., a woman-owned growth consultancy for small and mid-size federal contractors, today announced a partnership with OrangeSlices PBC to launch a dedicated GovCon AI resource hub that gives federal contractors a place to think through AI strategy, readiness, and governance without a vendor pitch attached.
The launch addresses a gap BTW has watched widen across the federal contracting community. Most GovCon firms have already adopted at least one AI tool. Few have built the foundation, the content discipline, the workflow standards, or the governance policy, to see any return from the investment.
“Every GovCon firm I talk to has bought at least one AI tool. Almost none of them have a strategy,” said Marcia Watson, CEO and Co-Founder of BTW & Co. “That’s the gap we’re closing with this hub. We’re platform-agnostic and ROI-diagnostic, which means we don’t care which tools you use. We care whether they’re actually making you money, and we’ll show you what it takes to carry that investment past speed of output and into real gains.”
The resource hub opens with four articles, each addressing a distinct failure point BTW has observed across its client engagements:
- The AI Didn’t Fail. The Foundation Did. Why most AI failures in GovCon trace back to missing foundations, not bad tools.
- What Your Content Chaos Is Actually Costing You The four standards, Findable, Current, Owned, Accessible, that determine whether AI can use a firm’s content at all.
- You Cannot Hold AI Accountable Where AI belongs in a federal proposal, and the lines it should never cross.
- AI Without Policy Is a Liability What a working AI use policy actually needs to say, and how to draft one.
Each article is paired with a free, practical tool: a self-diagnostic, an audit worksheet, a workflow map, and a policy template, so readers leave with something they can act on immediately rather than another piece of content to bookmark and forget. New articles and resources will be added on an ongoing basis, bringing fresh perspective to the timely issues federal contractors face as they navigate the fast-moving AI landscape.
Additionally, as part of BTW’s commitment to delivering leading-edge thought leadership in new, accessible, and dynamic ways, the hub also introduces The AI Advantage, a new podcast featuring conversations about GovCon AI and ROI, led by BTW & Co. CEO and Co-Founder Marcia Watson. New episodes will be uploaded regularly as one of the resources available from the hub, and will also be streamable on Spotify, Apple Podcasts, and wherever listeners get their podcasts.
“Federal contractors are being inundated with AI tools, ideas and promises, but what many growth teams really need right now is practical guidance on how to use AI responsibly and effectively in the work they already do,” said David Blackburn, Founder and CEO of OrangeSlices PBC. “BTW & Co. is approaching this the right way. They understand GovCon, they understand the growth process, and they’re focused on giving companies useful answers and resources they can actually put to work. That’s exactly the kind of perspective we want this hub to bring to the community.”
The hub is available now at https://orangeslices.ai/Govcon-ai, with new content and podcast episodes added on an ongoing basis. BTW also offers AI Readiness for Federal Growth, an on-demand training built specifically for federal growth teams, for firms ready to move from strategy to execution.
About OrangeSlices PBC
OrangeSlices PBC. Playful Name. Serious about strengthening the GovCon community through trusted, independent, and mission-focused intelligence, insights, and connections. Operating as a Public Benefit Corporation, our mission is to support a more competitive, informed, and connected Federal marketplace by making actionable information and meaningful engagement accessible to organizations of every size. We exist to help Federal government and industry IT and consulting leaders more effectively identify, engage, and collaborate with one another, while shining a spotlight on the leaders and companies that are #doingitright. Our responsibility and commitment to the community is to remain independent as we grow and to serve the broader mission above all else. We do not lobby. We do not bid on contracts. Our role is to provide credible, vendor-neutral insights, elevate the conversations that matter, and create opportunities for government and industry leaders to connect, learn, and succeed together. Through one of the most engaged audiences in GovCon, OrangeSlices PBC has become a trusted daily touchpoint for leaders across the Federal IT and consulting community.
Start Closing the AI Gap Today
For teams working with AI, BTW & Co. offers AI Readiness for Federal Growth, a four-part professional development course covering knowledge management infrastructure, AI workflow integration across BD, capture, solutioning, and proposals, and the parameters of a foundational AI policy, with practical application of models and tools for each.
The course includes four instruments:
- A content inventory guide
- An AI workflow insertion map
- An AI Governance Policy Development Guide
- An AI Readiness 90-day implementation schedule
