Our 2025 Year in Review
There’s something about this time of year that naturally invites reflection before the next chapter begins and momentum pulls us forward again.
2025 was not an easy year in the government contracting community. It was a year marked by shifting priorities, compressed timelines, evolving procurement policies, heightened scrutiny, and persistent uncertainty. Many organizations were asked to do more with less—faster—while navigating change on multiple fronts at once.
And yet, it was also a year of progress.
For BTW & Co., 2025 reinforced why we exist: to help growth teams operate with clarity, discipline, and sustainability in a market that rarely slows down.
Thank You for the Trust in a Challenging Year
First and foremost, thank you to our clients.
This year, you invited us into your organizations during moments of real pressure—tight budgets, crowded pipelines, accelerated solicitations, and internal teams stretched thin. You trusted us with your growth strategies, proposal operations, and people at a time when the stakes were high and the margin for error was small.
That trust means everything to us.
Together, we worked through turbulence, adapted to change, and built growth systems designed not just to respond to today’s demands, but to hold up through the next wave of uncertainty.
What Defined 2025 for BTW
Looking back, a few themes clearly shaped our work this year:
From reaction to resilience.
We helped organizations move away from reactive, last-minute pursuit behavior toward structured, intentional growth operations that protect teams and improve decision-making—even when the market feels unpredictable.
Meeting disruption with discipline.
As AI adoption accelerated and procurement cycles compressed, we focused on helping teams integrate new capabilities responsibly—human-led, compliant, and aligned to how federal proposals are actually evaluated.
Building systems that endure.
Every engagement was designed to leave clients stronger: with clearer processes, reusable assets, and playbooks that reduce friction the next time pressure hits.
Sustainability as a competitive advantage.
In a year when burnout was widespread, and companies were hemorrhaging budgets and letting go of internal resources, we doubled down on supporting growth in with outsourced fractional growth teams to get services they need when needed, without sacrificing operations and preparation for winning., we doubled down on a belief that remains core to BTW: high performance does not require chaos. Sustainable teams win more often—and over the long term.
Investing in Ourselves to Better Serve You
Behind the scenes, we continued investing in BTW so we could meet the moment alongside our clients:
- Expanded our AI expertise and certifications, particularly in domain-aware GovCon platforms
- Launched and refined Built to Win™ Growth as a Service and AI-enabled proposal packages
- Introduced WinReady™ training programs to help teams upskill and build durable internal capability
- Strengthened our internal tools, templates, and workflows to deliver speed without sacrificing quality
These investments weren’t about keeping up with trends. They were about helping organizations navigate change with confidence.
The Constant Through the Chaos: Our Team
If there was one steady force this year, it was our people.
Our team showed up with professionalism, adaptability, and care—embracing new tools, evolving client needs, and complex challenges while maintaining the standards that define BTW. They supported one another through demanding cycles and proved that excellence and sustainability can coexist, even in turbulent conditions.
That culture is not accidental. It’s intentional—and we’re proud of it.
Looking Ahead to 2026
As we head into 2026, one thing is clear: change is not slowing down.
But neither are we.
Next year, we’ll continue to:
- Expand GrowthOps™ and AI-enabled offerings
- Deepen strategic partnerships
- Advance training and enablement programs
- Help organizations prepare for faster, more compressed procurement cycles
- Challenge outdated growth models and replace them with smarter, more resilient systems
Our commitment remains the same: to help teams build growth operations that work under pressure—not just when conditions are calm.
With Gratitude
To our clients, partners, peers, and team—thank you for trusting us during a year that asked a lot of everyone.
We’re proud of what we built together, grateful for the relationships that sustained us, and energized by what lies ahead.
From the BTW & Co. family to yours, here’s to a winning new year in 2026!
Prepare your growth operation for 2026.
Book a strategy call to assess readiness, identify gaps, and build a plan that performs under pressure.
