Melissa Houghton brings more than 30 years of experience helping organizations grow deliberately and compete effectively in complex federal markets. She is trusted by executive teams to turn growth strategy into execution—aligning business development, capture, marketing, and operations to deliver measurable, repeatable results.
Throughout her career, Melissa has built and led high-performing growth organizations. She designs scalable business development and capture models, implements governance and CRM-driven pipelines, and establishes proposal strategies that improve win rates across large, complex pursuits. Her approach is disciplined and practical, focused on helping organizations compete where they can win—and win consistently.
Combining strategic vision with hands-on leadership, Melissa has held P&L responsibility, led enterprise-level capture and proposal efforts, and mentored teams at every level. Her deep understanding of government procurement—alongside experience across AI, cybersecurity, cloud, and digital transformation—enables her to shape growth strategies that are both innovative and executable.
At her core, Melissa is a builder. She builds teams, processes, and cultures that enable organizations to grow with confidence, accountability, and purpose—helping clients create sustainable growth platforms that endure beyond individual wins.
Built and scaled enterprise growth organizations supporting $100M+ single-award IT pursuits and multi-billion-dollar IDIQ and portfolio recompetes
Directed capture and proposal strategies across DoD, civilian, and health agencies, delivering wins from $25M to $1B+
Led small-business graduation and full-and-open market transition resulting in double-digit YoY revenue growth, 50% growth in qualified prime pipeline, and 30% increase in full-and-open pursuits
Melissa Houghton brings more than 30 years of experience helping organizations grow deliberately and compete effectively in complex federal markets. She is trusted by executive teams to turn growth strategy into execution—aligning business development, capture, marketing, and operations to deliver measurable, repeatable results.
Throughout her career, Melissa has built and led high-performing growth organizations. She designs scalable business development and capture models, implements governance and CRM-driven pipelines, and establishes proposal strategies that improve win rates across large, complex pursuits. Her approach is disciplined and practical, focused on helping organizations compete where they can win—and win consistently.
Combining strategic vision with hands-on leadership, Melissa has held P&L responsibility, led enterprise-level capture and proposal efforts, and mentored teams at every level. Her deep understanding of government procurement—alongside experience across AI, cybersecurity, cloud, and digital transformation—enables her to shape growth strategies that are both innovative and executable.
At her core, Melissa is a builder. She builds teams, processes, and cultures that enable organizations to grow with confidence, accountability, and purpose—helping clients create sustainable growth platforms that endure beyond individual wins.
Send it
Thank you for your interest!
Your inquiry has been received, and a member of the BTW & Co. team will be in touch within 24 hours.