New on-demand training series brings two decades of federal contracting expertise to GovCon growth teams navigating a rapidly shifting market
BTW & Co., a leading woman-owned consultancy specializing in sustainable growth for government contractors, today announced the launch of WinReady™, a new digital training platform designed to help federal contracting teams build repeatable, sustainable win capability. The platform debuts with its pilot curriculum, 6 in 2026: Six Essential Growth Moves to Win Smarter in 2026, a 43-minute video course led by CEO and Co-Founder Marcia Watson.
The launch comes at a critical inflection point for the GovCon industry. With fewer procurements, increased competition on every opportunity, and the rapid adoption of AI tools across capture and proposal operations, growth teams are under more pressure than ever — and many are burning out without improving their win rates.
“We built WinReadyTM because we kept seeing the same pattern,” commented Marcia Watson, BTW & Co. CEO & Co-Founder and instructor for the course. “Teams full of smart, committed people who are exhausted. Not because they can’t handle the work, but because their system is designed for crisis, not capacity. WinReadyTM gives them the framework to fix that.”
About 6 in 2026
The new curriculum addresses six market imperatives that high-performing GovCon growth teams are using to win more while operating sustainably:
- Capacity design — How to build flexible growth capacity that scales with demand without burning out internal teams
- AI readiness — The three foundations required before AI tools become a force multiplier instead of a chaos accelerator
- Training as infrastructure — Role-based upskilling that builds institutional capability, including BTW’s Peer-Amid™ training methodology
- Growth investment discipline — Strategic qualification frameworks that align every pursuit to corporate priorities
- Growth as a system — System design principles for pursuit tiering, surge criteria, and aligning leadership attention to what matters
The course is available for $226 with instant access online. Six free preview modules are also available for those who want to experience the WinReadyTM approach before enrolling.
About WinReady™
WinReadyTM is a modular digital training suite designed specifically for federal contractors, 8(a) firms, and growth-focused GovCon teams. The platform delivers practical, role-specific, and immediatelyapplicable training rooted in decades of real federal contracting experience. WinReadyTM is available as self-paced, on-demand courses for individual learners and as white-labeled or co-branded enterprise curricula for organizations building company-wide growth capability.
The 6 in 2026 curriculum is the first in a series of WinReadyTM courses spanning capture management, proposal operations, recompete readiness, solution architecture, and more.
“This industry doesn’t have a talent shortage — it has a training shortage,” stated Theresa Thomas, COO & Co-Founder of BTW & Co. “Most GovCon professionals learn by mentoring, which means they inherit whatever approach happened to survive the longest. WinReady TM changes that by building structured, repeatable capability from the ground up.”
WinReadyTM courses added throughout the year will cover capture management, proposal operations, recompete readiness, solution architecture, and more — each one built by practitioners, for practitioners. Visit btwandco.com/win-ready to explore the full training suite, watch the free preview modules, and enroll in the courses that will change how your team wins.
